RECRO-NET AND CISCO SYSTEMS HOLD A SEMINAR ON DIGITAL ADVERTISING TECHNOLOGY

February 19, 2009, Zagreb – The leading global provider of network solutions, Cisco Systems and its leading Croatian Partner RECRO-NET held a seminar on new, state-of-the-art digital advertising technologies.

In cooperation with its Partner, Cisco Systems, RECRO-NET held a seminar on the use of new technologies in state-of-the-art digital advertising entitled “Digital Media Signage”, and presented a Cisco digital advertising solution. Cisco Digital Media System (DMS) is a comprehensive and scalable digital advertising system over IP network that provides easy design, management, access and advertising for high quality digital content.

The seminar was organized to indicate how digital advertising systems facilitate reconsideration of the traditional concept of IT as a . With proper design, professional implementation and management, any larger enterprise can turn its IT resources into its source of revenue with the use of digital advertising.

During the seminar this new innovative technology was presented by Luka Markota from Cisco Systems Croatia, and Miro Capan and Hrvoje Vrbanc from RECRO-NET. Ivan Toth from RECRO-NET gave a demo presentation on this system’s operation.

The extent of digital advertising refined by personalized data is yet to be discovered. These systems save time and money, increase efficiency, and the level of information they can transmit is incomparable with conventional types of advertising. These systems can be used in education, health care institutions, conferences, production or services. Any type of digital advertising, with or without its integration with personalized data collected over RFID, Wi-Fi or any other similar technology, can be used in any branch of economy.

“Digital advertising is a paradise for marketing experts: readily available and accessible to Customers, focused, personalized, easy to manage, cost-effective and efficient! The application potentials and areas of these systems are virtually unlimited,” said Hrvoje Vrbanc, Head of RECRO-NET Internet and Intranet Solutions Department.